Tag Archive: #earned media

The 10 Top Communications Challenges in PR

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to…

Frank Strong
August 31, 2021
Public Relations

30 Down-to-Earth Marketing and PR Predictions for 2020 From Professionals in the Field

Predictions reflect facts, experience, and often a bit of hope for the future. I asked a whole bunch of…

Frank Strong
December 30, 2019

15 Ways Start-Ups Conquer PR & Media Relations

Public relations can mean the difference between success and failure for start-ups. About a third of new businesses don’t…

Jay Leonard
June 18, 2019

Plan for Product News When You Have Enough Time — and Even When You Don’t

Most of the time, we tech PR pros and marcom execs are in the loop about product introduction plans…

Connor Brooke
December 6, 2018
Public Relations

5 Essential PR Metrics to Measure Earned Media

PR has traditionally struggled to measure its results and quantify its contribution to well-defined business objectives. PR measurement experts…

James Spillane
October 8, 2018
Public Relations

48 PR Pros You Should Follow On Twitter That Aren’t Internet Famous

You’ve seen those list posts. The sort that runs with titles like this: “25 PR thought leaders that you…

Frank Strong
September 14, 2018
Public Relations

10 Ways to Amplify Favorable Media Mentions

PR pros rejoice when they place a positive article in a respected media outlet. But the task doesn’t end…

Connor Brooke
March 30, 2018
Public Relations

It’s Time to Rethink the UGC Game

Thousands of articles have been written on the subject of user-generated content, enthusiastically extolling the praises of UGC. “UGC…

James Spillane
October 25, 2017
Content Marketing

How To Get Press For Your Startup

EXTRA! EXTRA! Simpletons At PR Outreach Service Expose Industry Secrets! We really shouldn’t be telling you this because this…

Jay Leonard
June 8, 2017
Public Relations

How Savvy Marketers Manage Customer Photo Rights on Instagram

Are you looking to repost your customers’ Instagram photos on your brand’s social channel? Do you want to use…

Jay Leonard
November 23, 2015

Share Your Story

It is not rocket science to get and maintain real media engagement, but we all have different expectations and ideas…

Jay Leonard
May 20, 2015

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