Tag Archive: #direct marketing

3 Major Forms of Digital Direct Marketing Explained

Digital marketing is a form of marketing that has been around for years. It’s one of the most popular…

Chanakya Kyatham
September 8, 2021
Digital Marketing

Why Social Listening Is Key to Building the Brand Awareness You Really Want

Businesses should now be more aware than ever that simply monitoring social media while trying to improve a brand’s…

Aleh Barysevich
August 25, 2021

5 Tips to Repurpose Digital Content in Direct Mail Campaigns

Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to…

Erik Koenig
June 8, 2021
Integrated Marketing

AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing

Is email marketing dead? The question often pops up every few years, and we scratch our heads to find…

Geraldine Convento
June 3, 2021
Email Marketing

Your Top 5 Marketing Objectives – Solved!

The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition…

Erik Koenig
March 4, 2021

The Fork in the Road: What’s Next for My Direct Marketing Strategy

Brand recall, trust, and retention is higher when your message is visible and cohesive across multiple channels. So naturally,…

Erik Koenig
December 7, 2020
Integrated Marketing

What Videos You Should Use at Each Stage of the Buyer Funnel

Video content has overtaken the internet for the most popular medium to deliver information of all kinds across all…

Torrey Tayenaka
July 14, 2020
Video Marketing

The Role of Data in the Growth of Recurring Revenue Businesses

In the US the subscription e-commerce market has grown by more than 100% per cent a year over the…

Connor Brooke
September 5, 2019
Big Data

How People-Based Marketing Changed Our Strategy for Direct Marketing

People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo…

Jay Leonard
March 27, 2019

How Your Marketing Plan Will Change for Good in 2019

As we reach the end of 2018, it’s time to start thinking about how our marketing plans will change…

Jay Leonard
November 19, 2018
Digital Marketing

Is the Marketing Pendulum Swinging? How the Buyer’s Journey Is Changing

In an earlier piece, I looked at the rise and possibly the decline of email marketing due to the…

Connor Brooke
August 12, 2018

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