Tag Archive: ##digitalanalytics

8 Key Digital Marketing Metrics

When we speak of marketing in the digital age, we no longer mean the vague feel-good awareness and light…

Lyudmila Kovalenko
September 29, 2021
Digital Marketing

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Hackneyed solutions reached a dead end —…

Lyudmila Kovalenko
August 31, 2021
Big Data

Top 7 Social Media Analytics Tools for 2020 – and Beyond!

Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media…

Jock Breitwieser
November 5, 2020
Digital Marketing

Leading a Tech Company Through COVID-19

The societal effects of the COVID-19 pandemic have been repeatedly characterized by a pair of terms that, at this…

Guy Yehiav
October 30, 2020

How to Measure Share of [Local] Voice

Share of voice (SOV) is the latest in digital marketing metrics that brands and digital marketers are tracking to…

David Hunter
October 28, 2020
Digital Marketing

3 Top Data Considerations to Grow Your Online Presence

The change in the consumer landscape over recent years has been undeniable. We’ve heard about retail businesses closing their…

Isaiah Stone
August 19, 2020
Digital Marketing

How to Go About Renovating the Workplace and the Workday in 2019

Technology has vastly changed all aspects of our lives, particularly the workplace. Web conferencing, Skype, the cloud, and even…

Jay Leonard
March 7, 2019

Next Level Influencer Marketing: ROI Answers for Your Brand

Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial:…

Connor Brooke
May 15, 2018
Digital Marketing

Real Time Analytics: Key to Discovering the WHY of User Behavior

Real-time analytics aren’t optional. Organizations that can’t deliver faster insights on streaming data will be left behind. – Forrester…

Connor Brooke
August 1, 2017

The Challenge of Digital Campaign Tracking

Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a…

Alan Draper
April 2, 2017
Marketing Automation

Test-Driven Development in Analytics

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is quickly becoming the new mantra. No…

Connor Brooke
March 10, 2017
Marketing Automation

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