According to this new 2013 study from IBM, C-suite leaders say that in the next 3 – 5 years,…
Customer Experience
Tag Archive: #digital customer
What is the real return on engagement, and how has the digital customer changed the scope and scale of…
Marketing
Part 10 (Final Part) I Love it when a Plan Comes Together. OK. Last time it was John Winston…
Customer Experience
10 Ways to Achieve Multichannel Commerce in the Year of the Digital Customer Part 9: Imagine All the People…
Customer Experience
Part 8: The importance of Context Look at the picture. What do you see? Do you see the central…
Content Marketing
In the Age of the Digital Customer – Make Every Channel Count (© Cienpies Design / Illustrations | Dreamstime.com)…
Customer Experience
Chapter 6: Do you trust strangers? Game Changer: Cone Survey Finds 4 out of 5 Consumers Reverse Purchase Decisions…
Content Marketing
CHAPTER 3: Content as a Differentiator Now, we all know the importance of ‘making a good first impression’, and…
B2B Marketing
CHAPTER 2: A Formula for Digital Customer Engagement 2.1 Billion registered global internet users 1.2 Billion active social media…
B2B Marketing
Part 1: Who is the Digital Customer in a Multichannel Commerce World? Towards the end of 2011, we sponsored…
B2B Marketing