Tag Archive: #digital advertising – Page 4

3 Ways To Boost ROI Of A Mobile First Marketing Campaign

The world has gone mobile. It’s a well known fact. Nearly everyone in America owns a cell phone, more than…

Connor Brooke
February 6, 2014
Digital Marketing

A New Era of Medical Marketing

In case you haven’t noticed we’ve entered a new era of medical marketing. If you’re a hospital, specialized healthcare provider, or…

James Spillane
January 6, 2014
Marketing

Ad Targeting: Know When to Stop

There is an ongoing problem in the advertising industry with which we, as consumers, are all a little too comfortable.…

Jay Leonard
October 6, 2013
Marketing

You’re Buying Digital Ads…But, You’re Doing It Wrong

Gary Arlen recently reported in his Multichannel News blog that nearly three quarters of the IAB NewFronts buy-side attendees expect TV dollars…

Jay Leonard
September 18, 2013
Digital Marketing

The Power of Online Video for Advertising

With the likes of YouTube and Vimeo giving the opportunity to everyone from small businesses, low-budget filmmakers, animators, large corporations…

James Spillane
September 13, 2013
Digital Marketing

5 Marketing Misconceptions About Programmatic Video

Without a doubt, online video is on the rise. A recent report by Celtra found that half of all browsing traffic on…

James Spillane
September 4, 2013
Marketing

Capital Improvements on the Path to Purchase

The Path to Purchase used to be a bumpy dirt road with lots of switchbacks and dead ends. Advertisers and…

Jay Leonard
August 19, 2013
Consumer Marketing

Retargeting and Remarketing: a Zero-Sum Game

Consumers are being stalked. And—get this—they don’t like it. What’s wrong with them, right? Who wouldn’t want to shop for…

Jay Leonard
August 5, 2013
Digital Marketing

Facebook Social Ads and the Uncanny Valley

Mark Zuckerberg makes his millions capitalizing on our deeply rooted desire for socialization. Technology, and in large part Facebook itself,…

Jay Leonard
July 29, 2013
Facebook

Digital Local Promotions Set to Outpace Digital Advertising

A recent study by Borrell Associates claims that digital local promotions are set to outpace digital advertising by 65% over the next…

Connor Brooke
June 30, 2013
Digital Marketing

Is Retargeting Right for B2B?

We’ve all encountered retargeting. Remember that time you spent a few minutes browsing a website, mostly likely retail – let’s…

Jay Leonard
June 5, 2013
B2B Marketing

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