Tag Archive: #digital advertising

5 Reasons Why “Old School” Display Advertising is Not Dead. And Probably Never Will Be.

Outbound marketing or “interruption” marketing is not everyone’s favorite. For marketers, outbound marketing is less converting (but not less…

Victor Iryniuk
September 16, 2021
Online Marketing

How the Block Chain Will Influence Digital Advertising and Marketing

The following is one vision of the near future. BlockChain technology is an emerging field in the digital world…

Bob Hutchins
May 21, 2021
Digital Marketing

2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Social Media

Four top trends to incorporate into your Social Media Marketing Strategy for the remainder of 2020 and in 2021.…

Laura Donovan
August 24, 2020
Digital Marketing

How to Create Effective Facebook Ad Copy

Austin Distel/Unsplash No matter the type of company you run or the products or services you sell, ad copy…

Brian Meert
July 27, 2020

Media Planning vs. Media Buying: What’s the Difference?

For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which…

Jay Leonard
November 12, 2019
Digital Marketing

Facebook Lead Ads and 3 Ways to Use Them

Facebook Lead Ads are paid ads that allow businesses (organizations, etc.) to collect sign-ups for newsletters, price estimates, business…

James Spillane
November 1, 2019

The Whopper Detour: Lesson In Geofencing From Burger King

How Burger King stole customers from McDonald’s to sell thousands of one-cent whoppers. The Germans created and named the…

Alan Draper
December 23, 2018

Contextual Advertising: What Business Owners Should Know [Infographic]

In this day and age where people have been desensitized to aggressive advertisements that have nothing to do with…

Connor Brooke
September 27, 2018

Digital Advertising 101 – How It Can Help Your Business? [Infographic]

From social media and mobile chat apps to websites, search engines, and email – it is without a doubt…

Alan Draper
August 8, 2018

The Language of Online Advertising—Concepts to Master for Success

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers…

Alan Draper
July 23, 2018
Digital Marketing

It’s Time For The Advertising Industry To Help Fight ‘Fake News’

It’s a sad time for real news with “fake news” being crowned word of the year by dictionary publisher…

Jay Leonard
December 12, 2017
Native Advertising

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