Tag Archive: #demand generation – Page 5

Marketers Need to Adjust Their Focus

A New Year is upon us and provides the opportunity to look at the past year and see how far…

Alan Draper
January 28, 2013
Marketing

Should Marketing or Sales Lead B2B Demand Generation?

Over the past few years, two distinct approaches to B2B demand generation have emerged. Both of these models have evolved…

Alan Draper
January 17, 2013
B2B Marketing

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