Tag Archive: #decision making – Page 4

Mapping B2B Decision-Making Cycles with Relevant Types of Content

When looking at a B2B environment, there are some significant differences in decision-making compared to a typical consumer purchase of…

Jay Leonard
September 30, 2014
B2B Marketing

Hindsight is Always 20/20: List of Biases in Judgment and Decision-Making, Part 14

Today's cognitive bias: hindsight bias. As many of the previous biases, this is exactly how it sounds. In fact, there's even a handy…

Alan Draper
February 9, 2014
Strategy

If All You Have is a Hammer…: List of Biases in Judgment and Decision-Making, Part 12

The popular ending to the title of this post is, "... everything looks like a nail." I'm sure you've heard…

James Spillane
February 7, 2014
Strategy

Neither the Beginning Nor the End — Remember the Middle: List of Biases in Judgment and Decision-Making, Part 11

We're into the double digits of cognitive biases. Today, I thought I'd combine two because they're essentially two sides of…

Jay Leonard
February 7, 2014
Strategy

He’s Not as Bad as it Seems and She’s Not as Good as it Seems: List of Biases in Judgment and Decision-Making, Part 10

We've looked at quite a few biases in this series. Some of them, I'm sure you've heard of before and…

Alan Draper
February 6, 2014
Strategy

When 99% Confident Leads to Wrongness 40% of the Time: List of Biases in Judgment and Decision-Making, Part 9

Today, we're looking at one of my 'favourite' biases, in that it's one that once you know, it can be…

James Spillane
February 6, 2014
Strategy

Situations Dictate Behavior: List of Biases in Judgment and Decision-Making, Part 8

We're up to the 8th of the cognitive biases that I'd like to discuss. A few posts ago, I was trying to…

Connor Brooke
February 5, 2014
Strategy

Don’t Fall for the Gambler’s Fallacy: List of Biases in Judgment and Decision-Making, Part 7

Today's cognitive bias is the gambler's fallacy. The bias gets its name from, as you'd expect, gambling. The easiest example to think of is…

James Spillane
February 2, 2014
Strategy

The Confirmation Bias — What Do You Really Know: List of Biases in Judgment and Decision-Making, Part 6

Another day and another cognitive bias. Everyday, I look at my list of cognitive biases and I see that we've still got…

Connor Brooke
February 1, 2014
Strategy

Perspective and the Framing Effect: List of Biases in Judgment and Decision-Making, Part 5

Since I was going to talk about the framing effect yesterday (and opted for the planning fallacy instead because of…

Jay Leonard
January 30, 2014
Strategy

Get a Second Opinion Before You Succumb to the Planning Fallacy: List of Biases in Judgment and Decision-Making, Part 4

When I first started writing this series, my plan was to write about a new bias each day. To be…

Jay Leonard
January 29, 2014
Strategy

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