Tag Archive: #data quality – Page 5

Using Customer Data? Start With Clean Data

Office, the high street shoe retailer, has had something of a lucky escape when it comes to its data quality.…

Connor Brooke
January 29, 2015
Big Data

Is the Data in Your CRM a Ticking Time Bomb?

Customer relationship management (CRM) has moved from specialist term to buzzword, and now, into the core of business. According to…

James Spillane
January 15, 2015
Big Data

Data Quality Predictions For 2015

The champagne has been drunk, the mince pies are eaten and we’re packing away the Christmas baubles for another year.…

James Spillane
January 9, 2015
Big Data

Data is For Life, Not Just For Christmas

In 2013, UK households spent £22.3 billion on Christmas. This includes £599 per family, on average, spent purely on gifts.…

Jay Leonard
December 18, 2014
Big Data

Is Your CRM Data the Elephant in the Room?

As businesses look to the year ahead, budgets are being finalised and strategy is being discussed. Inevitably, cost savings are…

Jay Leonard
December 9, 2014
Big Data

Data Quality – The Secret Assassin of CRM?

Gartner says we spent $18 billion on CRM software in 2012, and $20.4 billion on CRM software in 2013. Its…

Connor Brooke
November 24, 2014
Big Data

The Longer You Delay, the More the Data Decay

According to research, between 50 and 75 percent of the success of a B2B marketing campaign is down to the…

Connor Brooke
November 23, 2014
Business Intelligence

The Only Way to Save Your CRM From Failure

The Customer Relationship Management (CRM) system is now a central focus of many businesses. The CRM is responsible for holding contact details,…

Connor Brooke
November 6, 2014

Data Quality: Cash Drain or Cash Gain?

Solving data quality problems requires investment, and it’s an investment no business can avoid. Poor data quality can lead to…

James Spillane
October 24, 2014
Big Data

Is Open Data At Risk From Poor Data Quality?

Open data is a concept that’s new to many people in the UK. The idea is fairly straightforward. By opening…

Jay Leonard
September 20, 2014
Big Data

Is Customer Data Integration Vital to Business Success?

In today’s economy, it is imperative to put the customer at the heart of the business; treating each customer as…

Jay Leonard
September 13, 2014
Big Data

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