Tag Archive: #data quality – Page 2

Why Data Decays so Fast?

People change jobs, get promoted and move home. Companies go out of business, expand and relocate. Every one of these…

Jay Leonard
December 14, 2016
Big Data

How to Ensure Your CRM Data Is Fit For Purpose

In a recent blog post we discussed the importance of data quality. In this post we provide you with seven…

Jay Leonard
November 15, 2016
Big Data

Big Data Misconceptions

The idea and concept of “Big Data” has been around for a while now, however it seems there are many…

Connor Brooke
September 15, 2016
Big Data

Data Quantity, or Data Quality?

When we look at ways businesses embark on marketing campaigns, we can see that quantity is regarded as a good…

James Spillane
July 13, 2016
Big Data

Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data

Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects…

Jay Leonard
May 27, 2016
Marketing

Is Data Quality Essential for Modern Business?

If you wanted to program a computer in the early 1980s, you didn’t have the option of coding using a…

Jay Leonard
May 13, 2016
Big Data

The Data Quality Tipping Point

Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and…

James Spillane
April 11, 2016
Big Data

Your Data Gets Better By Change – Not By Chance

Up to 96 percent of customer contact data is partially inaccurate, according to the Sales and Marketing Institute and D&B.…

Alan Draper
January 29, 2016
Big Data

Will 2016 be the Year You Clean Up Your Dirty Data?

Forever it seems we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed…

Jay Leonard
December 22, 2015
Big Data

Is Wearable Tech Creating A Data Time Bomb?

The company that made your smartphone is no longer a hardware manufacturer. It has become adept at harvesting and managing data from…

Jay Leonard
November 9, 2015
Big Data

Dive Deep Into Salesforce CRM Analytics And Data Quality

How Does Salesforce Help Businesses Get The Most Out Of Data? A Customer Relationship Management (CRM) platform like Salesforce goes…

Connor Brooke
November 7, 2015
Business Intelligence

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