Tag Archive: #Data Quality Management – Page 2

Data is For Life, Not Just For Christmas

In 2013, UK households spent £22.3 billion on Christmas. This includes £599 per family, on average, spent purely on gifts.…

Jay Leonard
December 18, 2014
Big Data

Data Quality – The Secret Assassin of CRM?

Gartner says we spent $18 billion on CRM software in 2012, and $20.4 billion on CRM software in 2013. Its…

Connor Brooke
November 24, 2014
Big Data

The Longer You Delay, the More the Data Decay

According to research, between 50 and 75 percent of the success of a B2B marketing campaign is down to the…

Connor Brooke
November 23, 2014
Business Intelligence

Is Open Data At Risk From Poor Data Quality?

Open data is a concept that’s new to many people in the UK. The idea is fairly straightforward. By opening…

Jay Leonard
September 20, 2014
Big Data

Is Customer Data Integration Vital to Business Success?

In today’s economy, it is imperative to put the customer at the heart of the business; treating each customer as…

Jay Leonard
September 13, 2014
Big Data

Data Quality – Who’s Responsible

The answer is – everyone in the business. Unfortunately, all too often no one seems to take responsibility or realise…

Connor Brooke
August 20, 2014
Business Intelligence

The Half-Life Of Data (Infographic)

In business, smart leaders know that waste eats into profit. From day to day, project to project, the best way…

James Spillane
August 11, 2014
Infographics

Why Data Should Be a Business Asset – The 1-10-100 Rule

If you run a business, or even just run a household, you’ll understand that chaos creates waste. How many times…

Jay Leonard
August 6, 2014
Big Data

What is the Difference Between Data and Information?

When discussing data quality, we need to understand exactly what we mean by the word data. Often, the words information…

Connor Brooke
August 6, 2014
Strategy

Why Quality is Better Than Quantity When Planning a Marketing Campaign

Big or small: whatever your data requirements, put quality first, or pay the price later – bad data can cripple…

Jay Leonard
April 25, 2014
Email Marketing

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