Tag Archive: #data quality

Data Quality Drives Results: The #1 KPI Digital Marketers Should Measure in 2021

A recent study by the ANA Media Leadership Growth Council shows that data quality is on the rise as…

Paula Chiocchi
July 14, 2021
Digital Marketing

The Golden Record: Explained

Where ‘big data’ appears to be the skeleton key that will unlock everything and all you want to know…

Connor Brooke
February 13, 2018
Big Data

Moving Data from the Basement to the Boardroom

According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of…

Jay Leonard
January 21, 2018
Big Data

Think Like a Billionaire: Think Clean Data

Steve Ballmer the multibillionaire former CEO of Microsoft could very justifiably purchase a beach mansion in the Bahamas, erect…

Connor Brooke
December 1, 2017
Big Data

With Great Data Comes Great Responsibility

We all know the phrase “with great power comes great responsibility”, what most people are unaware of is that…

Connor Brooke
October 31, 2017
B2B Marketing

Is Your Data GDPR Ready?

The EU’s General Data Protection Regulation is set to not only disrupt the data industry but all business’ that…

Jay Leonard
September 27, 2017
Social Data

The Importance of a “Data Integration First” Strategy

With the increasing volume of information collected through a variety of channels, businesses face a segmented approach to data.…

James Spillane
July 31, 2017
Big Data

Behind Every Successful CRM There is Great Data

According to IDG, companies with accurate data grow 35% faster year-on-year, nevertheless many UK businesses neglect their data –…

Connor Brooke
July 6, 2017
Big Data

Are You Brave Enough to Change Your Data Habits?

Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases,…

Jay Leonard
March 9, 2017
Big Data

Are Typos and Small Mistakes Making Your Business Data Inaccurate?

As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much…

Jay Leonard
February 1, 2017
Big Data

Is Your New Year’s Resolution to Improve Your CRM Data?

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month.…

Jay Leonard
January 9, 2017
Big Data

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