Tag Archive: #Data Management – Page 4

Why Your Segmentation Strategy May Be Causing Poor Customer Experience

One of Forrester’s most recent reports, “Competitive Strategy in the Age of the Customer,” found that customer experience leaders had an…

Jay Leonard
November 25, 2013
Customer Experience

Companies Have a Lot of Data, But Can They Find Anything Useful?

Businesses know that having a lot of data is important. In one study, 94 percent of C-level executives said that their…

Connor Brooke
October 2, 2013
Big Data

How Government Agencies Can Use Data Management to Accelerate Revenue Collection

Lately, the times have been lean for government agencies, and that’s made effective revenue collection even more important than before.…

Connor Brooke
September 4, 2013
Big Data

Inspiring Innovation: A Conversation with Marketing Inventors

The best way to predict the future is to invent it. -- Alan Kay It’s possible the sentence above has…

Connor Brooke
August 26, 2013
Marketing

We Are Living in a Brave New World of Data

Health care has entered a brave new world of data - a world where data permeates and influences every aspect…

Connor Brooke
August 16, 2013
Business Intelligence

5 Reasons Lead Nurturing is Vital to Improving Your B2B Lead Generation Programs

When asked recently what’s the best thing you can do to improve your B2B lead generation programs, my answer was…

Connor Brooke
August 15, 2013
B2B Marketing

Book FAQ: Is the Book “Predictive Analytics” for Experts?

When you invest the time to read a book, you're investing a lot more than the $17 to buy it.…

Connor Brooke
August 8, 2013
Books

Why Marketing and Sales Teams Must Pay Attention to Technology

The right technology can be a catalyst for mid-size and enterprise marketing, sales, and business development teams to run more…

Connor Brooke
August 6, 2013
Digital Marketing

The Future of Prediction: Predictive Analytics in 2020

What's next is what's next . . . Predictive analytics is where business intelligence is going. -- Rick Whiting, InformationWeek…

Jay Leonard
February 25, 2013
Big Data

Email Marketers, We Need to Be Smarter

I was recently talking to an email marketing executive about their company’s email strategy and it became clear that there…

Connor Brooke
February 20, 2013
Email Marketing

Outsourcing Insight: What is Data?

Data management has definitely created a huge impact on how businesses operate today. With a wide-scale definition, data has been…

James Spillane
February 11, 2013
B2B Marketing

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