We all know the phrase “with great power comes great responsibility”, what most people are unaware of is that…
B2B Marketing
Tag Archive: #data cleansing
Your B2B database is a constantly evolving entity that needs to be nurtured and maintained, to keep it in…
B2B Marketing
Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data…
Big Data
Don’t get caught out by risking a data breach. Protect the personal data you hold – and your business…
Marketing
There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors…
Big Data
Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and…
Big Data
Office, the high street shoe retailer, has had something of a lucky escape when it comes to its data…
Big Data
In 2013, UK households spent £22.3 billion on Christmas. This includes £599 per family, on average, spent purely on…
Big Data
The Customer Relationship Management (CRM) system is now a central focus of many businesses. The CRM is responsible for holding contact…
Strategy
Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow,…
Big Data