Tag Archive: #data analysis – Page 2

Why I Love Data

Anyone who knows me knows that I work in data analytics because I enjoy it. For people whose brains work…

Connor Brooke
December 17, 2016
Big Data

Using Affinity Data to Identify Ideal Music-Brand Partnerships

Today, more and more musicians are linking up with consumer brands. Rihanna and Puma. Selena Gomez and Pantene. Kendrick Lamar…

Jay Leonard
October 3, 2016
BrandViews / Affinio

Data Analysis and Profiling is the First Step to Data-Driven Marketing

In a previous post, we talked about how your B2B data should influence your marketing decisions. Data-driven marketing allows you…

Connor Brooke
August 12, 2016
B2B Marketing

Social Data Analysis: Who’s Playing Pokémon Go

  Full disclosure, I’m a self proclaimed retired Pokémon Master. I’ve searched far and wide, caught ‘em all, and been…

Alan Draper
July 15, 2016
BrandViews / Affinio

Understanding the Cultural Differences Between NASCAR and Formula One Fans [Analysis]

NASCAR and Formula One are two of the most lucrative sports in the world, and chances are you’ve probably heard…

Jay Leonard
May 13, 2016
BrandViews / Affinio

Understanding the Personas Behind the Fastest Growing Social App [Infographic]

Harvard calls it the fastest-growing social app amongst millennials. comScore ranked it the third most popular social app amongst millennials…

Connor Brooke
March 9, 2016
BrandViews / Affinio

Customer Engagement: Big Data or Big Ideas?

Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of…

James Spillane
March 4, 2016
Big Data

Using Data to Segment and Target your Audience

Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to…

Jay Leonard
November 26, 2015
Digital Marketing

Transformative Tips to Make Your App Move With the Customer

The promise of app store optimization has always been bright. Better visibility, discovery and ultimately, conversions and installs from users…

Jay Leonard
November 21, 2015
Mobile & Apps

Modern CRM for the Modern CIO

Discover how the role of the modern CIO shapes modern CRM systems that bridge Sales and Marketing. Traditionally CRM has…

Connor Brooke
November 16, 2015

The Rise of PDF 2.0

The Portable Document Format (PDF) is deeply engrained in today’s business landscape. With an unmistakable acronym and incredibly convenient qualities,…

Jay Leonard
November 11, 2015
Business Innovation

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