The present world is extending with a huge abundance of data about consumer shopping habits, buying decisions, search engine…
Strategy
Tag Archive: #data analysis
There’s enough data out there for everyone and everything. Current capabilities in public web scraping allow businesses to acquire…
Strategy
When an unexpected event disrupts the market, your media plan must shift to align with new consumer behaviors. The…
Marketing
The Internet of Things (IoT) is fast becoming a necessary aspect of people’s daily lives. Slowly, but surely, our…
Business Innovation
Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave…
Marketing
Do you know that the human brain is capable of processing an image 60000 times faster than a text?…
Business Intelligence
Last month, an annual gathering of top manufacturing experts took place at MODEX, one of the world’s largest conferences…
Business Innovation
Over the last decade, marketing has shifted from a relatively creative profession to a data-driven one. Whether we’re talking…
Content Marketing
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have…
Big Data
Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a…
Marketing Automation