Tag Archive: #data analysis

Why Your Marketing Strategy Needs To Go Beyond Analytics

You hear a lot about analytics these days: how brands need to use “the numbers” to create content and…

Mark Armstrong
September 22, 2021

How Customer Info Can Be Protected With Easy Steps On Gathering Data

The present world is extending with a huge abundance of data about consumer shopping habits, buying decisions, search engine…

James Warner
July 24, 2021

Using (Big) Data to Improve Department Efficiency

There’s enough data out there for everyone and everything. Current capabilities in public web scraping allow businesses to acquire…

Julius Cerniauskas
June 22, 2021

Tips for Adapting Your Media Plan in a Changing Environment

When an unexpected event disrupts the market, your media plan must shift to align with new consumer behaviors. The…

Dennis Williams
June 17, 2020

The Internet of Things in the Real World – 5 Recent Examples

The Internet of Things (IoT) is fast becoming a necessary aspect of people’s daily lives. Slowly, but surely, our…

Ronita Mohan
January 28, 2020
Business Innovation

How to Know Which Market Research Method to Use

Market research is a powerful thing. It gives management teams clear insights into how prospective and existing customers behave…

Laura Troyani
January 24, 2020

Data Visualization: A Practical Approach for Absolute Beginners

Do you know that the human brain is capable of processing an image 60000 times faster than a text?…

Connor Brooke
June 28, 2019
Business Intelligence

4 Benefits Robots Bring To The Workforce

Last month, an annual gathering of top manufacturing experts took place at MODEX, one of the world’s largest conferences…

James Spillane
May 16, 2018
Business Innovation

Numbers Game: Closing the Technical Skills Gap in Marketing

Over the last decade, marketing has shifted from a relatively creative profession to a data-driven one. Whether we’re talking…

Alan Draper
January 12, 2018
Content Marketing

Organizational Gains From a Technology Driven Big Data Strategy

Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have…

Jay Leonard
November 6, 2017
Big Data

The Challenge of Digital Campaign Tracking

Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a…

Alan Draper
April 2, 2017
Marketing Automation

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