A recent study by Borrell Associates claims that digital local promotions are set to outpace digital advertising by 65% over the…
Digital Marketing
Tag Archive: #daily deals
Ugh. Here’s something we thought we’d seen the back of: the daily deal. Oh sure, Groupon and its legion…
Consumer Marketing
The biggest cliche in retail is the Christmas Deals Advent Calendar. One deal per day, in the run-up to…
Marketing
Daily Deal sites have been getting slammed in the press, in the stock market and from businesses who claim they are destroying certain industries.…
Social Business
If you’re targeting a local market, using coupons is one of the absolute best ways to get highly targeted…
Marketing
We all know over the last several years, a growing need for cutting corners – and coupons – has…
Loyalty Marketing
I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working…
Social Media
Toward the end of his article, “The Real Repercussions of Discounting,” internet and social media marketing expert Darryl Manco…
Marketing
Although we all have heard of the success and failings of daily deal websites that sell to consumers, Forrester…
B2B Marketing
With a 115 million subscribers and over 135,000 participating merchants, Groupon has become “as synonymous with the daily deal…
Expert Interviews