I used to work for Blockbuster Video (that dates me a bit, I know) and working there was great…
Sales Management
Tag Archive: #customer marketing
A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…
B2B Marketing
Companies utilize different methods of engaging with their customer base. While some firms employ comprehensive programs to gather input…
Customer Experience
In 1923, Hungarian sociologist Karl Mannheim published an essay titled “The Problem of Generations” that claimed people are significantly…
Loyalty Marketing
Today, nearly every brand you come across says it’s focused on customers. Whether the company calls it customer-first, customer-centric,…
Marketing
In 2015, communication is driven by mobile devices, with the average American spending 4.7 hours on their smartphone every…
Mobile & Apps
Big data can be quite confusing for most marketers today. While marketers are still trying to wrap their arms…
Big Data
Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand…
B2B Marketing