Tag Archive: #customer marketing

7 Guidelines Starting Customer Experience

Every company wants to be more customer aligned. Happier customers buy more and more frequently. They also tend to…

Christine Crandell
April 28, 2020
Customer Experience

How to Start Hitting Your Sales Goals Every Time

I used to work for Blockbuster Video (that dates me a bit, I know) and working there was great…

Jeff Baker
February 26, 2020
Sales Management

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a…

Frank Strong
August 23, 2019
B2B Marketing

Various Customer Engagement Methods: Pros and Cons

Companies utilize different methods of engaging with their customer base. While some firms employ comprehensive programs to gather input…

Jay Leonard
December 11, 2017
Customer Experience

Minding the Gap: How In-Store Mobile Marketing is Reaching Across Generations

In 1923, Hungarian sociologist Karl Mannheim published an essay titled “The Problem of Generations” that claimed people are significantly…

Alan Draper
March 4, 2016
Loyalty Marketing

Want Genuinely Loyal Customers? Put Your Marketing Where Your Mouth Is

Today, nearly every brand you come across says it’s focused on customers. Whether the company calls it customer-first, customer-centric,…

Jay Leonard
February 17, 2016

Mobile Marketing: Moving From M-Commerce to In-Store Engagement

In 2015, communication is driven by mobile devices, with the average American spending 4.7 hours on their smartphone every…

Connor Brooke
February 14, 2016
Mobile & Apps

3 Big Data Types That Will Increase Your ROI

Big data can be quite confusing for most marketers today. While marketers are still trying to wrap their arms…

Jay Leonard
June 23, 2015
Big Data

Why B2B Marketers Should Focus More On Existing Customers

Most of the recent research, literature, and conversation about B2B marketing has focused on its role in building brand…

James Spillane
June 1, 2015
B2B Marketing

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