Tag Archive: #customer lifetime value

The SaaS Customer Lifecycle Explained

Introduction Everything in life is characterized by cycles. There’s an order to most things from nature to the business…

Hanna Barabakh
July 15, 2021

7 Ways to Strengthen Client Relationships and Increase Lifetime Value

There is no doubt that clients are critical to the growth and success of your business. Creating new client…

Connor Brooke
June 24, 2019
B2B Marketing

How Customer Value Affects Your Business

For B2B companies, the customer journey is essential to increase profits, discover new opportunities and boost sales. We must,…

Connor Brooke
July 18, 2018
Consumer Marketing

How to Use Web Push to Re-Engage At-Risk Shoppers

Marketers who use web push are at an advantage: they can reach out to customers with maximum relevance, and…

Jay Leonard
June 21, 2017
Digital Marketing

Revenue Per Visit: The Most Important Ecommerce Metric?

A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average…

Jay Leonard
April 9, 2017

NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value

Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought…

Alan Draper
February 9, 2017

Is Cart Abandonment Right For Your Brand?

By now, marketers should consider cart abandonment campaigns to be Marketing 101 – not just in terms of their…

Jay Leonard
December 5, 2016
Digital Marketing

The Key to Behavioral Push

You’d be hard-pressed to find a person today who isn’t glued to their mobile device around the clock –…

Alan Draper
November 7, 2016
Digital Marketing

Using Live Customer Service Exclusively is Costing You Millions

Continuity businesses focused on customer retention or customer lifetime value (CLV) are making a BIG change. Many of these…

Connor Brooke
May 17, 2016
Customer Experience

Customer Lifetime Value Explained: For Subscription and Continuity Businesses

For subscription & continuity businesses, the difference between those who succeed and those who fail is sustained optimal Customer…

James Spillane
May 4, 2016
Business Innovation

6 Awesome SAAS Marketing Ideas to Improve Your Customer LTV and Reduce Churn Rate

For success in any line of business, you need to build loyal customers who will add value. The longer…

Alan Draper
April 22, 2016

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