Tag Archive: #Customer Journey – Page 2

Facebook Messenger, Chatbots and The Personalization Opportunity

Marketing personalization isn’t personal and it never has been. It involves segmenting audiences through demographic, behavioral or affinity data and…

Connor Brooke
February 14, 2018
Social Media

Digital Transformation Means Talking to the Modern Buyer on Their Terms

Digital Transformation in my eyes is talking to the modern buyer on their terms. But what does this really mean?…

Connor Brooke
December 18, 2017
Digital Marketing

5 Tips for Incorporating Influencers into Your Customer Journey Maps

Many marketers associate November and December with incredible pressure to close as much business as possible before January 1. Too…

Alan Draper
November 6, 2017
Marketing

Sliding Doors: Your Customer’s Journey [Infographic]

Despite the elegant technology companies have at their fingertips, the customer journeys they offer are often far from slick. The…

Connor Brooke
September 27, 2017
Infographics

Unifying Data Sources Across the Customer Journey: Key to Seeing the Complete Picture

In the past, online businesses reacted to customer behavior after they moved along the path to purchase. With the release…

Jay Leonard
June 25, 2017
Digital Marketing

Data Integration is Key to Shedding Light on the Customer Journey

By now you are probably aware that the customer journey is fractured among any number of channels and devices. Multi-device…

Larisa Bedgood
September 12, 2016
Marketing

4 Simple Ingredients That Will Make Your Marketing More Omnichannel

Did you know companies that adopt omnichannel marketing strategies retain 89% of their customers on average? That number drops to…

Jay Leonard
August 24, 2016
Marketing

Why to Choose Email Automation for E-commerce?

Marketing automation targets revenue that is not yet obtained but is very close to that point in your customer relationship…

Alan Draper
August 19, 2016
Ecommerce

If Your Customer Calls You, She Needs You

What would you rather do: call your airline customer service or go to the dentist? I don’t know which option…

Connor Brooke
July 8, 2016
Customer Experience

Why is Everyone Talking About Customer Experience Management?

As a marketer, it can be hard to keep track of all the big topics in the industry, especially as…

Connor Brooke
June 16, 2016
Customer Experience

Attention Marketers: The Customer Journey Is Not About You

Marketers are putting in a lot of effort to be present across a myriad of channels — paid search, social,…

Connor Brooke
June 14, 2016
Marketing

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