Tag Archive: #customer intimacy – Page 2

Walmart Web Work Leaves Much In Store

Walmart created some buzz recently when it announced plans to personalize its online shopping experience, but the news failed to…

James Spillane
August 12, 2014
Customer Experience

Chip Conley, Maslow and the Psychology of Loyalty Marketing

A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York.…

Jay Leonard
July 30, 2014
Loyalty Marketing

How Data Design Can Take the Pain Out of Purchases

Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure. Eyeglasses,…

Alan Draper
May 21, 2014

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

We often think communications that yield awareness and belief are successful, but author Andrea Coville believes differently. She contends that…

Connor Brooke
May 13, 2014
Expert Interviews

Getting Emotional in the Bustling Loyalty Space

If the history of loyalty marketing should teach us one thing, it is that ubiquity does not breed affinity. This…

Alan Draper
April 22, 2014
Loyalty Marketing

A Boutique Approach to Loyalty, in Four Steps

When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals. This…

Alan Draper
April 7, 2014
Loyalty Marketing

How Strategy Really Works

The 1993 HBR article ‘Customer Intimacy and Other Value Disciplines’ argued that every company had to become champions of one…

Jay Leonard
September 16, 2013

The Three Rs of Loyalty: Lessons from Classroom to Boardroom

It is often said that the lessons we learn as children will guide us through our lifetime, and I am…

Jay Leonard
March 4, 2013

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