If the closest distance between two people is a smile, as the pianist Victor Borge once suggested, then wouldn’t…
Loyalty Marketing
Tag Archive: #customer intimacy
Few modern events have demonstrated the effectiveness of fear as a motivator as plainly as the presidential election. But…
Loyalty Marketing
If I were to rank the need for retailers to address the demands of the transgender community, I would…
Consumer Marketing
Recent projections of 2015 back-to-school spending may require retailers learn some new math – the kind wherein one plus…
Marketing
While Lululemon left little to the imagination with its see-through yoga pants crisis two years ago, the active wear…
Loyalty Marketing
A retail truism is that when it comes to most purchase decisions, women are behind the wheel. So it’s…
Loyalty Marketing
Recently, the Canadian Marketing Association hosted its Regulatory Conference and while I was not in attendance, a summary of…
Loyalty Marketing
If ever there were a masked opportunity in loyalty marketing, I’d call it Halloween. Retailers have been quite clever…
Loyalty Marketing
Do bricks and mortar cost more than bytes and channels? For Macy’s Inc., the question may not matter as…
Consumer Marketing
The following blog item is an edited excerpt from my book, The Loyalty Leap. It is a business practice…
Books