Tag Archive: #Customer Intelligence – Page 2

Don’t Be a “One Night Brand.” Are You Using These Customer Acquisition Strategies?

We all need to focus on retaining new customers to grow our business. So how do you go about acquiring…

Connor Brooke
January 27, 2015
Consumer Marketing

Achieving Success in the ‘Age of the Consumer’ (Infographic)

Today, with instant access to real-time pricing, reviews, product details and an array of other information, shoppers are empowered with…

James Spillane
October 22, 2014

Three Steps to Achieve Consistency of Customer Satisfaction

A recent article by McKinsey & Company on how consistency is “The three Cs of customer satisfaction,” makes the case…

Connor Brooke
April 10, 2014
Customer Experience

Why Mobile Is the Future of Advertising and Marketing

Ignore the naysayers--we're living in a world where smart phones are about to outnumber PCs. If you're a company that…

Connor Brooke
February 25, 2014
Mobile & Apps

My First Tech Love: The Mobile Phone

Inspired by Spike Jonze’s new movie, Her, I wanted to confess about my first “tech love,” the mobile phone. Maybe…

James Spillane
February 13, 2014

Targeting – the Marketing Game Has Changed

Consumer marketing used to just be about “spray and pray” tactics. We looked at our consumer database and came up…

Connor Brooke
January 14, 2014

“Big Data” To Power Holiday Shopping Elves

I don’t consider myself to be a procrastinator when it comes to shopping for the holidays.  I made my list…

Alan Draper
December 19, 2013
Big Data

Marketing Technology: A Key Asset for Success

“The aim of marketing is to know and understand the customer so well that the product or service fits him and…

James Spillane
December 11, 2013
B2B Marketing

5 Ways to Get Customer Intelligence for FREE!

Let’s face it… in today’s digital era information means profits, especially when it comes directly from customers. But why aren't…

Jay Leonard
November 19, 2013
Customer Experience

When Listening to Customers is a Bad Idea

Over the past three decades, dozens of books, magazine articles, and blog posts have been written about the importance of…

Connor Brooke
June 26, 2013

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