There has been a tremendous amount written in recent years on the “Age of the Consumer,” the period where…
Customer Experience
Tag Archive: #Customer Intelligence
Recently, McKinsey & Company released their COVID enterprise recovery plan framework entitled The COVID-19 recovery plan will be digital:…
Customer Experience
Regardless of their relentless efforts, brands across industries suffer from churn problems in today’s competitive world. As shown in…
Customer Experience
There’s a heightened necessity to understand better both who our customers are and what they do. A report from…
Big Data
Is your organization creating buyer personas? If not, you’re skipping a fundamental step in your marketing approach. But, perhaps…
B2B Marketing
Many retailers are implementing beacon technology as a more direct marketing strategy for in-store customers. When a company sets…
Consumer Marketing
As consumers become increasingly savvy and educated with ‘always on’ access to price comparisons and product reviews, genuine customer…
Customer Experience
According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s…
Digital Marketing
In the age of the empowered customer, you need your customers more than they need you. Consumers have more…
Customer Experience
The Seattle Seahawks and New England Patriots will clash during Super Bowl XLIX this weekend, but as the teams gear…
Infographics