Who are these people called influencers, and why do we put them up on pedestals? A lot of them…
Small Business
Tag Archive: #Customer Engagement
Most domestic cats prefer to avoid water (there are some exceptions). Which brings us to this wonderful line from…
Marketing
Today’s shoppers don’t want a hard sell. They want a great user experience (UX). User experience covers all aspects…
Customer Experience
Identifying customers who are “at-risk” to churn is challenging. The signs can be hard to identify and sometimes subtle.…
Online Communities
In the digital age, with fleeting customer attention, businesses and brands are looking for new ways to engage with…
Marketing
Recent research has shown that a vast majority (over 90%) of SME’s are not yet on YouTube which, in…
YouTube
When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions…
Email Marketing
Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email…
Email Marketing
3 Things to Consider Before You Hit the Resend Button When it comes to email marketing, many in the…
Email Marketing
Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers…
Social Business