Tag Archive: #customer data – Page 2

How to Get Your Customers to Opt-in and Collect Their Data

Building up good customer relationships is imperative for any business, but to do that you need to collect your customers…

Connor Brooke
March 21, 2018
Marketing

This is the Time of Year for Small Business Customer Information Capture

This is a truly special time of year—and that holiday magic certainly extends to the small business world. Starting with…

Alan Draper
December 15, 2017
Small Business

GDPR: How Will It Affect Marketers?

Personal data, according to The Economist magazine, is the world’s most valuable resource as it informs how so many companies…

Connor Brooke
November 27, 2017
Marketing

6 Ways to Protect Customer Data

We’ve all seen the headlines about the cost of cybercrime. According to one estimate from IBM, the average out-of-pocket cost…

Jay Leonard
October 2, 2017
Big Data

6 Dos and Don’ts of Winback Campaigns

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe…

Connor Brooke
April 3, 2017
Loyalty Marketing

4 Signs Your Small Business is Ready to Grow

Taking a business from an idea to a realization is a big feat – and something that costs significant time,…

Jay Leonard
January 20, 2017
Small Business

Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce

Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what they…

Alan Draper
November 20, 2016
Small Business

Best Practices: Gathering Customer and Prospect Data

Gathering Customer Data Gathering customer and prospect data is essential for sales and marketing teams alike. After all, the more…

Connor Brooke
October 4, 2016
Marketing

A CSM’s Quick Guide to Collecting Customer Data

In the world of SaaS, there certainly isn’t a lack of data – big data, small data – all of…

James Spillane
June 3, 2016
Big Data

The Real Value in Voice-of-the-Customer? The Customer Experience.

Customer experience: powered by Voice-of-the-Customer Most executives recognize that customer experience is important to their business. In fact, Gartner Group…

Jay Leonard
April 3, 2016
Customer Experience

5 Customer Data Lessons You Can’t Ignore

Anyone who serves customers recognizes that a key to getting closer to them is to improve the customer experience you…

Connor Brooke
March 27, 2016
Marketing

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