Tag Archive: #customer analytics

Why is Customer Churn Persistently High Regardless of Companies’ Sustained Efforts?

Regardless of their relentless efforts, brands across industries suffer from churn problems in today’s competitive world. As shown in…

Alan Draper
March 20, 2019
Customer Experience

4 Things All Self-Service Support Sites Need to Have

One of the pillars of a modern customer support offering, self-service sites are a solution many support teams couldn’t…

Jay Leonard
September 22, 2017
Customer Experience

4 Ways Analytics Identify and Engage Customers

Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s…

Jay Leonard
August 9, 2017

5 Things You Didn’t Know About Victoria’s Secret Fashion Show Fans

‘Tis the season! For some, the start of the holidays begins with the premiere of the Annual Victoria’s Secret…

Connor Brooke
December 6, 2016
BrandViews / Affinio

Service is the New Product: How Service Businesses Can Reap the Benefits of e-Commerce

Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what…

Alan Draper
November 20, 2016
Small Business

How to Build a Sales-Accelerating Product Qualified Lead Engine

Throughout the last decade, the explosion of the freemium model – a combination of “free” and “premium” – for…

James Spillane
November 3, 2016
Product Management

4 Reasons Why Google Analytics is the 51st Shade of Grey

There’s a heightened necessity to understand better both who our customers are and what they do. A report from…

Jay Leonard
August 31, 2016
Big Data

5 Steps to Successful Data-Driven Marketing

Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using…

Jay Leonard
April 23, 2015
Consumer Marketing

How to REALLY Get to Know Your Customers

We are in what Forrester calls “The Age of the Customer”. Customers are in the driving seat, not companies.…

James Spillane
April 13, 2015
Consumer Marketing

Insight: The First of 3 I’s for Service Excellence

My wife and I have an investment manager to help us manage our investments. I have seen the advisor…

Connor Brooke
August 1, 2014
Customer Experience

Customer Analytics Improves Your Business

e-Commerce sites have the potential to harvest a substantial volume of data that can be used to increase sales,…

Connor Brooke
May 20, 2014
Customer Experience

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!