One of the pillars of a modern customer support offering, self-service sites are a solution many support teams couldn’t…
Tag Archive: #customer analytics
Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s…
‘Tis the season! For some, the start of the holidays begins with the premiere of the Annual Victoria’s Secret…
Delivering a service can be a lot like delivering a product. You know your audience, their challenges, and what…
Throughout the last decade, the explosion of the freemium model – a combination of “free” and “premium” – for…
There’s a heightened necessity to understand better both who our customers are and what they do. A report from…
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using…
We are in what Forrester calls “The Age of the Customer”. Customers are in the driving seat, not companies.…
My wife and I have an investment manager to help us manage our investments. I have seen the advisor…
e-Commerce sites have the potential to harvest a substantial volume of data that can be used to increase sales,…