Tag Archive: #customer acquisition – Page 2

How to Grow Your Customer Base by Marketing to New Movers

According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace…

Connor Brooke
May 14, 2016
Consumer Marketing

Why Understanding Your Target Demographics is Crucial for Customer Acquisition

Before starting to market your company online, you will need to know exactly who your target demographic is going to…

Jay Leonard
February 20, 2016
Strategy

How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)

Do you know the value of your customers? More specifically, do you know the value of your customers throughout their…

Jay Leonard
January 22, 2016
Strategy

10 Top Marketing Executives Share Their 2016 Marketing Goals

While reviewing a client's 2015 marketing strategy, I found myself wondering if I was missing anything. Was there an area…

James Spillane
January 7, 2016
Marketing

A Market of One: Account-Based Marketing (ABM) in B2B

Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM…

Connor Brooke
November 26, 2015
B2B Marketing

B2B Marketers Must Set Expectations for Successful Demand Generation Plans

B2B marketers need to educate and set expectations with executive teams, when building integrated demand creation and management plans that…

Alan Draper
September 8, 2015
B2B Marketing

Cutting-Edge Marketing for SaaS Start-Ups

If you are looking to scale up your SaaS company, here are my top three marketing tips: Have the right…

Connor Brooke
July 22, 2015
B2B Marketing

4 Big Tips for E-Commerce Sites to Maximize Affiliate Marketing Success

Customer acquisition has always been and continues to be one of the greatest challenges facing any business of any size…

James Spillane
July 16, 2015
Affiliate Marketing Category

How to Avoid Common Mistakes Made with Beacon Technology

Beacon technology is in its infancy and some bigger brands have already tested the proximity marketing tool and failed. There…

James Spillane
July 14, 2015
Marketing

Marketing Strategies: Event Planning

In many organizations, the largest line item in a Marketing budget is for events such as trade shows, conferences and…

James Spillane
June 27, 2015
Marketing

3 Big Data Types That Will Increase Your ROI

Big data can be quite confusing for most marketers today. While marketers are still trying to wrap their arms around…

Jay Leonard
June 23, 2015
Big Data

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