Tag Archive: #critical mention – Page 4

You Can’t Spell Prank Without PR

You can’t spell the word prank without PR. Some of the most high-profile hijinks in recent history involved a mix…

Alan Draper
March 25, 2014
Public Relations

Crocodile Video Goes Viral for GoPro and Everglades Outpost

GoPro receives a lot of earned media coverage from antics involving their cameras. So when a volunteer at the Everglades…

Jay Leonard
March 24, 2014
Social Buzz

Jack Daniels Receives Unexpected Earned Media from an Obituary

You’ve heard of viral videos, but how about a viral obituary? Walter Bruhl Jr., now dead, wrote his own obituary…

Connor Brooke
March 20, 2014
Public Relations

Tech PR Pros Need Not Be So Wary About TV

Many tech PR pros live and die by coverage they score – or, alas, fail to receive – from widely…

James Spillane
March 19, 2014
Public Relations

Wasabi Rabbit Chief Takes Brands from ‘Harebrained’ to Mainstream

The incubation time between merely talking about new marketing ideas and actually employing them in real life is shrinking. That…

Jay Leonard
March 18, 2014
Marketing

Bossy Ban Results in Broadcast Media Bossy Boom

Girls Scouts of America and LeanIn.org have teamed up to ban the word “bossy”  from our vernacular and instead, encourage…

James Spillane
March 11, 2014
Trends & News

Agency Chief Lays Out Rules of Content Marketing

The dictionary definition of “repurpose” ought to be illustrated with Sandra Fathi’s photograph. Founder and president of the New York…

Connor Brooke
March 5, 2014
Content Marketing

News Outlets Leaving Out Yalta Conference in Crimea, Ukraine Affairs

Up until a week ago, very few Americans under the age 70 were familiar with Crimea. That’s because the last…

James Spillane
February 28, 2014
World News

Coverage Spike in Albuquerque Reveals Tesla Surprise

Tesla Motors announced today that four states are vying to be the site of its new lithium-ion battery factory. If…

Jay Leonard
February 28, 2014
US News

Media Coverage of El Chapo Manhunt Provide Lessons for Law Enforcement

There have been nearly 6,000 mentions of “El Chapo” on English and Spanish TV across the Americas in February, as…

Alan Draper
February 26, 2014
World News

#PRStudChat Co-Founder Warns Against Spamming Millennials

Immersed in a dialog with college-age kids who hope to become PR pros has taught Deirdre Breakenridge not to generalize…

Jay Leonard
February 20, 2014
Social Media

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!