When a business proposal is turned down, you spend countless hours digging deep to find out the precise reason…
Marketing
Tag Archive: #copywriter
Copywriting can be difficult. It’s hard to know what points to hit, what language to use, and how to…
Digital Marketing
In any online marketing it’s not just important what you say but also how you say it. Unlike with…
Content Marketing
Choosing the right copywriter can transform the efficacy of your content marketing material, communicating your messages in a manner…
Content Marketing
#174689526 / gettyimages.com When developing your marketing strategy, one of the key ingredients is often a “demand generation” piece,…
Content Marketing
Image: Torley ‘Unique value proposition’ (UVP) is a term most online marketers have heard and many of us use.…
Strategy
Almost every copywriter will have heard the phrase “features over benefits” before, and almost every copywriter will know what…
Content Marketing
Are you content with the content on your website? If you answer “no,” then it’s easy for me to…
Content Marketing
Writer’s block is inevitable for anyone who writes copy for marketing purposes. And as SEO increasingly shifts its focus…
Content Marketing
I’m a veteran marketing copywriter. I’ve been paid to persuade for 25 years. But now I have to concede…
Marketing