Tag Archive: #copywriter

Do You Need a Copywriter?

While designing the website for your business, you may find yourself faced with the question, Do you need a…

Maini Homer
May 12, 2021
Small Business

5 Fatal Business Proposal Mistakes that Kill a Deal

When a business proposal is turned down, you spend countless hours digging deep to find out the precise reason…

Priyanka Desai
May 21, 2020

How to Write Copy That Converts

Copywriting can be difficult. It’s hard to know what points to hit, what language to use, and how to…

Jeff Baker
February 10, 2020
Digital Marketing

What’s the Link Between Exceptional Copywriting and Good Usability?

In any online marketing it’s not just important what you say but also how you say it. Unlike with…

Alan Draper
March 9, 2015
Content Marketing

4 Tips to Find Your Perfect Copywriter

Choosing the right copywriter can transform the efficacy of your content marketing material, communicating your messages in a manner…

Jay Leonard
September 7, 2014
Content Marketing

What to Know Before Hiring a Content Marketing Agency

#174689526 / gettyimages.com When developing your marketing strategy, one of the key ingredients is often a “demand generation” piece,…

Jay Leonard
August 15, 2014
Content Marketing

Your Value Proposition Stinks! This is Why…

Image: Torley ‘Unique value proposition’ (UVP) is a term most online marketers have heard and many of us use.…

Jay Leonard
May 21, 2013

Features & benefits – symbiotic rivals?

Almost every copywriter will have heard the phrase “features over benefits” before, and almost every copywriter will know what…

Connor Brooke
April 3, 2013
Content Marketing

Why Web Content is So Important to Your Digital Success

Are you content with the content on your website? If you answer “no,” then it’s easy for me to…

James Spillane
February 12, 2013
Content Marketing

Overcoming (Copy)Writer’s Block

Writer’s block is inevitable for anyone who writes copy for marketing purposes. And as SEO increasingly shifts its focus…

Connor Brooke
January 30, 2013
Content Marketing

Give Customers a Voice and Your Brand Credibilty

I’m a veteran marketing copywriter. I’ve been paid to persuade for 25 years. But now I have to concede…

Jay Leonard
June 24, 2012

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