Copywriting can be difficult. It’s hard to know what points to hit, what language to use, and how to…
Tag Archive: #copy
Businesses adapt and change as they grow and often these changes are overlooked on their website. While you may…
While the world of marketing is constantly changing, there is no doubt that copywriters continue to play a pivotal…
How can you innovate? Not once but over and over? How can you repeatedly implement great new products, processes…
We live in a world of micro-attention. With a multitude of messages and media constantly vying for our mental…
Writing is not only my passion, it is my business. I provide content for websites, blogs, newsletters and even…
Image: Torley ‘Unique value proposition’ (UVP) is a term most online marketers have heard and many of us use.…
With strategic content creation, (the creation of content with a specific business goal in mind), it is critical that…
Writer’s block is inevitable for anyone who writes copy for marketing purposes. And as SEO increasingly shifts its focus…