Small nuances in language, tone and design have the power to drive big changes in human behaviour. Our first…
Consumer Marketing
Tag Archive: #consumer psychology
Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support,…
Consumer Marketing
Simply put, anchoring is how people live their lives… Woaah! *We gotta bad ass over here* Anchoring is all…
Strategy
You want your next big idea to be both creative and profitable. Who doesn’t? Striving to “wow” consumers with…
Consumer Marketing
Want to know how to hook consumers? How to get them thinking that they need your product or service?…
Marketing
Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and…
Consumer Marketing
Every day, marketers are working on figuring out the consumer psychology of purchasing. What makes people buy stuff, while…
Consumer Marketing