Tag Archive: #consumer psychology

Why Product Demo and Free Trial Work in B2B Sales and How to Make Them More Effective

Product demos and trials have slowly become integral part of B2B solution selling – especially due to the popularity…

James Spillane
August 19, 2016
B2B Marketing

Psychology of Referral (Part 3): Nudge Theory

Small nuances in language, tone and design have the power to drive big changes in human behaviour. Our first…

James Spillane
July 25, 2016
Consumer Marketing

How to Encourage Impulse Buys in Your Store: A Deeper Look at Unplanned Purchases

Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support,…

James Spillane
July 24, 2014
Consumer Marketing

What the Heck is Anchoring, and Why is it so Important?

Simply put, anchoring is how people live their lives… Woaah! *We gotta bad ass over here* Anchoring is all…

Alan Draper
June 16, 2014

The Smart Way to Use ‘Pay-What-You-Want’ For Your Business

You want your next big idea to be both creative and profitable. Who doesn’t? Striving to “wow” consumers with…

Connor Brooke
June 3, 2014
Consumer Marketing

Consumer Buying Behavior: What We Can Learn from Video Games

Want to know how to hook consumers? How to get them thinking that they need your product or service?…

Connor Brooke
April 30, 2014

The Six Stages of the Consumer Buying Process and How to Market to Them

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and…

Alan Draper
March 18, 2014
Consumer Marketing

3 Secrets on Consumer Psychology

Every day, marketers are working on figuring out the consumer psychology of purchasing. What makes people buy stuff, while…

Alan Draper
October 21, 2013
Consumer Marketing

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