Tag Archive: #Consumer Marketing – Page 5

What Design Thinking Is and How to Master It

Ever heard of design thinking? It involves figuring out exactly what your stakeholders are looking for and generating a new…

Jay Leonard
September 20, 2016
Consumer Marketing

Key Strategies to Wow Your Customers with a Winning Customer Experience

The customer experience has been and will continue to be top of mind for marketers across industries. Positive experiences generate…

Alan Draper
August 22, 2016
Customer Experience

Citi’s Managing Director, Global Rewards, Answers 4 Questions For Marketing Innovators

As Citi’s managing director, benefits, new product development and global rewards, Mary Hines oversees the growth and development of the…

Jay Leonard
August 1, 2016
Expert Interviews

CMOs, Here’s Why You Should Care About Explicit Data

It’s time to take the next step with your data strategies. According to our recent research, customers, especially Millennials, want…

Connor Brooke
June 21, 2016
Marketing

Why Marketers Hate Me: 3 Things Every Marketer Needs to Know About Young Millennials

Marketers hate me. I’m a twenty-something with a wide range of interests. I grew up with high-speed internet, instant messaging,…

Jay Leonard
June 14, 2016
BrandViews / Affinio

Is Your Brand in Sync With Customer Expectations?

Two events occurred during the past few months that are important to marketers: WalMart, known for a focus on discount…

Connor Brooke
May 29, 2016
Customer Experience

What the World’s Most Valuable Brands are Really Trying to Sell

It’s not a product or a service. It’s something more intangible. It may be hard to believe, but the world’s…

James Spillane
May 12, 2016
Branding

Research: Marketers Overestimating How Well They Listen To Customers

Recently, we conducted VoC research for an innovative company that prides itself on having achieved high levels of customer personalization…

James Spillane
May 9, 2016
Customer Experience

The Technology Trends That Will Shape Consumer Behaviour in the Next Decade

There is no doubt about it; the age of CRM has changed business processes for the better. While CRM programs…

Alan Draper
April 22, 2016
Consumer Marketing

Nestle Waters’ CMO Answers 4 Questions For Marketing Innovators

Before he was appointed executive vice president and chief marketing officer at Nestlé Waters North America in 2014, Antonio Sciuto…

Connor Brooke
April 22, 2016
Expert Interviews

Research Shows Marketing Personalization Misses The Mark

Here’s what a leading CMO told me recently when I asked about the quality of their CX and personalization: "We…

Alan Draper
April 7, 2016
Customer Experience

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