Tag Archive: #Consumer Marketing – Page 4

Why Observation is So Hard to Do and 5 Secrets to Be More Effective

One of the best ways to deeply understand your customers is to watch and listen to them whenever you can.…

James Spillane
September 22, 2017
Marketing

Dating Faux Pas and Email Etiquette: Turning First Dates into Relationships

We’ve all been there. Sitting awkwardly at the coffee shop or local bar on a first date and trying to…

James Spillane
August 21, 2017
Email Marketing

Amazon Enters the Social Media Game with Spark

As if Amazon wasn’t busy enough buying Whole Foods and dominating online shopping, the $430 billion company is venturing into…

James Spillane
August 15, 2017
Social Media

6 Ways to Leverage Customer Reviews

Reviews of products or services can be crucial to the success of a business. 74% of consumers rely on Social…

James Spillane
August 14, 2017
Consumer Marketing

Marketers, It’s Time to Say Goodbye to Brand Building & Hello to Consumer-Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like…

Jay Leonard
April 17, 2017
Marketing

The Age of Ads — Advertising in Times Square Through The Years

Synonymous with New York and a magnet for tourists, Times Square is the epicentre of the Big Apple experience for…

James Spillane
February 15, 2017
Consumer Marketing

Don’t Let Irrelevant Messaging Cause Your Customers to Leave. Learn What ULTA Is Doing.

“…It’s worrying how many consumers feel misunderstood and [feel] that brands aren’t listening to them.” These are the thoughts of…

Connor Brooke
December 12, 2016
Customer Experience

Are You Delivering Cross-Channel Personalization? Learn What Under Armour and Saks Are Doing Right

There is a chasm between what customers are expecting in terms of personalization and what marketers are providing. According to…

James Spillane
November 15, 2016
Customer Experience

Is Your Brand Committed To A Personalized Customer Experience? (Part 1)

Too many companies are still struggling to achieve deep and high-value relationships with customers. As a result, churn, attrition, and…

Jay Leonard
October 3, 2016
Customer Experience

Holiday Inn’s Ortiz Answers 4 Questions For Marketing Innovators

Raul Ortiz is marketing director for the Holiday Inn and Crowne Plaza brands in the Americas. He has oversight for…

Jay Leonard
September 27, 2016
Expert Interviews

Keys To A Successful In-Store Product Demo

Whether you are a product specialist or a grocery store supplier, if you plan on hosting an in-store product demonstration,…

Jay Leonard
September 23, 2016
Consumer Marketing

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