Tag Archive: #consumer insights

Why Consumer Insights Should Be Pivotal to Digital Transformation

Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you…

Efrat Vulfsons
October 20, 2021
Consumer Marketing

It’s Well Past Time: Stop Giving Away Your Data for Free

Feel like you’re being spied on? When social media platforms suddening start feeding you ads about something you had…

Paul Neto
March 20, 2021
Consumer Marketing

Android Users, Your Operating System Can Actually Help You Earn Money Online

We’re all worried about data security and privacy, especially when it comes to mobile device activity. While Google is…

Paul Neto
September 25, 2020
Mobile & Apps

Social Media Tool Free Trials: 20+ Awesome Tools You Can Try Before You Buy

Social media is the world’s largest database of marketing insights. It’s the place to be when measuring your market…

Julia Miashkova
February 16, 2020
Social Media

Can Hollywood Lure Consumers Back to the Movies?

It would be an understatement to say it’s been quite the year for the film industry. From #MeToo and…

Connor Brooke
March 12, 2018
Social Data

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

Who Mentioned @realDonaldTrump On Twitter During His First Month In Office?

30 days on the job, who’s tweeting at The President? It has been just over one month since Donald…

Jay Leonard
February 22, 2017
BrandViews / Affinio

Data Shows Millennials Use 2016 Word of the Year Most

Dictionary Merriam-Webster has selected surreal as the word of 2016 The lexicographer chose the word, meaning “unbelievable, fantastic,” after…

Jay Leonard
December 23, 2016
Big Data

Demographics vs. Psychographics and Why Culture Matters Most

Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal…

Connor Brooke
December 19, 2016
BrandViews / Affinio

Reaching High-End Customers: A Resource For Luxury Brand Marketing

“Luxury needs to start evolving along with the consumer.” Luxury brands face an interesting marketing predicament. Just like all…

Alan Draper
December 15, 2016
BrandViews / Affinio

Will Conor McGregor’s Appearance in Game of Thrones Matter?

If you haven’t heard, UFC Champion Conor McGregor will be featured in Season 7 of the HBO fantasy hit,…

Connor Brooke
December 13, 2016
BrandViews / Affinio

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