Tag Archive: #consumer engagement

How CMOs Can Serve the New Generation Consumers

If there’s something that 2020 has taught us, it’s that consumers can change the way they interact with brands…

Rakesh Soni
January 6, 2021
Consumer Marketing

5 Digital Marketing Verticals for Consumer Engagement

Marketing strategy has changed significantly over the past ten years. Since the maturation of the IOT, sales and marketing…

Connor Brooke
March 16, 2017
Digital Marketing

7 Tips for Successfully Sponsoring a Millennial Event

Brands continue to vie for millennials’ attention and sponsorships at events are one of the most heated battlegrounds. As…

Connor Brooke
May 5, 2016
Consumer Marketing

10 Ways Brands Can Connect with Millennial Consumers

1. Align physical design with emotional drivers Millennials are drawn to the promise of unique experiences, which creates an…

Connor Brooke
November 5, 2015
Consumer Marketing

Lead Generation at Industry Events: There’s Power in Numbers

Participation in large industry events often comes with a hefty price tag – between ticket prices and sponsorship costs,…

Alan Draper
September 21, 2015
Inbound Marketing

Achieving Loyalty in the “Age of the Consumer”

Today’s “Age of the Consumer” has empowered shoppers with instant access to information on products, pricing, service and support…

Jay Leonard
October 28, 2014
Loyalty Marketing

The Risks and Rewards of Real Time Marketing

Remember when the second half started during Super Bowl XLVII in 2013? The score was 28-6, and things were…

James Spillane
October 20, 2014

How to Boost Your Inbound Marketing with Explainer Videos! (Infographic)

Online marketing has changed for good during the last years and it’s moving towards new forms of content that…

Connor Brooke
October 20, 2014

Challenges to Mobile Advertising

I am a business owner, but I am also a mobile consumer.  At Scratchd we understand the benefits of reaching…

Jay Leonard
January 21, 2014
Mobile & Apps

Convert More Customers by Educating and Activating Your Employees Around Your Social and Mobile Strategy

1 in 3 shoppers use their smartphones to find information instead of asking store employees. According to a recent Google…

Jay Leonard
September 30, 2013
Consumer Marketing

Is Your Business Forgetting to be Social on Social Media?

Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in…

James Spillane
September 3, 2013
Social Media

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