Tag Archive: #Consumer Behavior

How to Win the Retail Experience Game in a Post-Pandemic World

Let’s face it: We live in a different world than we did in January. Many countries, states, and cities…

Joe Schultz
August 20, 2020
Customer Experience

The Marketing Strategy That Never Fails

Although the growth of digital media has made life easier in a lot of ways, it has also arisen…

Germina Paola
August 9, 2020

The Consumer Buying Behavior in the Digital Age [Infographic]

The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking.…

Jay Leonard
September 24, 2018

Don’t Confuse Persuasion and Manipulation — Your Customers Won’t Like It

The furore surrounding Cambridge Analytica and its alleged misuse of personal Facebook profile data has created headlines around the…

Connor Brooke
May 10, 2018
Consumer Marketing

How Does Marketing Influence Behavior, Really?

Marketing and advertising are regularly under scrutiny for many reasons. Some think that the multitude of ads in our…

Jay Leonard
June 7, 2017

A Few Reasons Why Social Media Matters

If you own a business, run a marketing department, or rely on the public to generate sales you need…

Connor Brooke
May 17, 2017
Social Media

Micro-Moment Marketing: The Shift in Consumer Demand

Micro-moments are “intent-rich” moments when “decisions are made and consumer preferences are shaped.” A micro-moment occurs when people look…

Jay Leonard
May 16, 2017
Digital Marketing

8 Ways Ignoring Social Media is Hurting Your Business

Social Media Marketing used to be a great way to reach even more people after initially using traditional methods.…

Alan Draper
April 27, 2017
Social Media

That Was Easy: Retailers Must Simplify Shopping in a Complex World

Shopping today is an experience in choice: consumers can shop in person, on a desktop or from a mobile…

Jay Leonard
April 22, 2017
Customer Experience

When ‘Better’ Beats ‘Best’ For a Marketing Strategy

In the cluttered world of marketing and advertising, marketers and brands have been pushed to use superlatives and hyperbolic…

James Spillane
March 21, 2017

Balancing the Risks and Rewards of Reviews: 4 Insights Every Business Owner Should Know

Today’s consumers don’t always follow the seemingly straightforward path of “search it, find it, buy it.” Instead, they search…

James Spillane
March 18, 2017

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