Tag Archive: #consumer

Point of Sale 101 for Home-Based Businesses

Operating a home-based business can present its own share of challenges. Even so, it’s still important for the owner…

Connor Brooke
July 3, 2018
Small Business

Take Your Business’s CX to the Next Level in 2018 With These 6 Trends

In recent years, after the first quarter, I try my hardest to publish the top trends of the current…

James Spillane
April 4, 2018
Consumer Marketing

Micro-Moment Marketing: The Shift in Consumer Demand

Micro-moments are “intent-rich” moments when “decisions are made and consumer preferences are shaped.” A micro-moment occurs when people look…

Jay Leonard
May 16, 2017
Digital Marketing

5 Undeniable Reasons to Invest in Data-Driven Audience Insights

“Insights, at the end of the day, are the currency that we operate on.” – Chad Stoller, EVP, Global…

Alan Draper
March 7, 2017
BrandViews / Affinio

Reaching High-End Customers: A Resource For Luxury Brand Marketing

“Luxury needs to start evolving along with the consumer.” Luxury brands face an interesting marketing predicament. Just like all…

Alan Draper
December 15, 2016
BrandViews / Affinio

Beer Gets Smarter at the Shelf

Last year, craft brewers produced 24.5 million barrels, with a retail value estimated at $22.3 billion, representing 21 percent…

Connor Brooke
October 22, 2016
Mobile & Apps

Artificial Intelligence Will Impact Your Industry

Artificial intelligence (AI) is becoming very real—and at an exponentially faster rate. Moreover, those organizations that leverage AI in…

James Spillane
October 21, 2016
Business Innovation

The World Is Your Store — Buy What You See

As a wafer snaps in your bite, sweet chocolate melts on your tongue, and a hazelnut crunches in your…

Alan Draper
June 22, 2016
Tech & Gadgets

Understanding the Cultural Differences Between NASCAR and Formula One Fans [Analysis]

NASCAR and Formula One are two of the most lucrative sports in the world, and chances are you’ve probably…

Jay Leonard
May 13, 2016
BrandViews / Affinio

Crowdculture: The Differences Between Coachella’s Music and Fashion Fans

Music influences fashion and vice versa. Last weekend hundreds of thousands of people began flocking to the California desert…

Alan Draper
April 20, 2016
BrandViews / Affinio

Is Your Customer Service Letting Your Company Down Online?

What was the last time you had an excellent customer service experience, whether it was in-person, over the phone…

Alan Draper
January 28, 2016
Customer Experience

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