Tag Archive: #competitive intelligence

10 Most Common Media Monitoring & Measurement Mistakes – And How to Fix Them

Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Not…

Connor Brooke
January 30, 2019
Public Relations

How Enterprise Media Monitoring & Measurement Benefits the Entire Organization (Not Just PR)

Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites,…

Jay Leonard
January 8, 2019
Public Relations

10 Important Ways Social Media Listening Can Benefit Your Business

Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as…

James Spillane
November 19, 2018
Social Media

Why Knowing Which Sites Link to Your Competition Will Make Your Marketing Strategy Smarter

The ability to recognize which competitors’ tactics are worth emulating and adopt those practices can be tremendously advantageous. This…

Connor Brooke
April 26, 2018
Content Marketing

18 Ways to Improve Your Organization’s Social Media Listening

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A…

Jay Leonard
April 18, 2017
Social Media

Competitive Intelligence: The Art of Making Informed Decisions

All online businesses use Google Analytics to analyze their performance on a regular basis. From time to time they…

Alan Draper
May 2, 2016
Digital Marketing

A New Perspective on Business Intelligence to Achieve More Impact & Answers

Earlier this year I was invited to speak at the first Swiss Business Intelligence Day. It was an inspiring…

James Spillane
October 27, 2014
Business Intelligence

How Enterprise Software Helps Companies Compete Better

During the US Great Recession (2007-2009), American companies explored low-cost, high-value technologies such as cloud computing to automate manual…

Connor Brooke
September 24, 2014
Business Innovation

Zillow and Trulia Merge to Disrupt the Real Estate Industry

We have all heard the phrase “If you can’t beat ‘em, join ‘em.” Zillow, the most-trafficked real estate listing…

Connor Brooke
August 25, 2014

What Competitors Are Using to Track Your Every Move

Ever get the feeling that you’re being watched? If you do, you’re not paranoid. It’s likely your competitors are…

Jay Leonard
August 18, 2014
Business Intelligence

7 Reasons Why You Can’t Ignore Social Media Monitoring

Are you still assessing your online reputation with vanilla metrics like followers, likes, RTs and +1d’s? Well, if you…

Jay Leonard
March 6, 2014
Social Media

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