Most people associate media monitoring and measurement with public relations teams counting brand mentions in print publications, broadcasts, websites,…
Public Relations
Tag Archive: #competitive intelligence
Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as…
Social Media
The ability to recognize which competitors’ tactics are worth emulating and adopt those practices can be tremendously advantageous. This…
Content Marketing
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. A…
Social Media
All online businesses use Google Analytics to analyze their performance on a regular basis. From time to time they…
Digital Marketing
Earlier this year I was invited to speak at the first Swiss Business Intelligence Day. It was an inspiring…
Business Intelligence
During the US Great Recession (2007-2009), American companies explored low-cost, high-value technologies such as cloud computing to automate manual…
Business Innovation
We have all heard the phrase “If you can’t beat ‘em, join ‘em.” Zillow, the most-trafficked real estate listing…
Finance
Ever get the feeling that you’re being watched? If you do, you’re not paranoid. It’s likely your competitors are…
Business Intelligence
Are you still assessing your online reputation with vanilla metrics like followers, likes, RTs and +1d’s? Well, if you…
Social Media