Tag Archive: #coca-cola

From WebAR to Wearables: The AR Moments of 2019 and What’s In Store for 2020

It’s our favorite time of the year in the augmented reality industry— getting the opportunity to predict what the…

Connor Brooke
December 20, 2019
Business Innovation

How Top Brands Like Coke and Lego Use Short Videos to Grow Their Brands and Impact Their Audiences

Short video content produced by brands and social media influencers is the fastest growing trend in marketing today. Short…

Connor Brooke
April 25, 2017

Can Marketing Overcome Consumer Prejudice?

As brands, marketing professionals, and agencies, we wish that we could say that all of our dear consumers are…

Connor Brooke
October 28, 2016
Consumer Marketing

Twitter Testing Sponsored Emojis

Just when you have started to figure out how to use Twitter for your business they are now toying…

James Spillane
September 24, 2015

How to Make More (Money) with Less (Brands): The New Brand Portfolio Management Process is All About Prioritization

How do you know when you have too many brands and variants? In my opinion the answer is that…

Jay Leonard
March 31, 2015

Business and Life Lessons from Super Bowl 49—“Reacting” Is Not a Successful Game Plan

Everyone is a Monday morning quarterback after a big game, but never more so than the days following a…

James Spillane
February 2, 2015

Coca-Cola Under Fire For Fairlife Ad Campaign Featuring Nude Women Draped In Milk

Coca-Cola’s recent ad campaign for its Fairlife milk product line is being criticized as sexist because it features pictures…

Alan Draper
December 2, 2014
Social Buzz

Coke Vs. Pepsi And Their Non-Existent Twitter Strategies [Infographic]

Are you a Coke or a Pepsi person? No, this isn’t a dating question, nor are we judging you.…

Connor Brooke
November 25, 2014

Share a Coke Designed Cans Surge Sales for First Time in Decade

The wildly popular “Share a Coke” designed cans caught on strong in the summer of 2014 in America, as…

Alan Draper
September 29, 2014
Social Buzz

Coca Cola Spreads Happiness At The World Cup With One Great Big Flag

Growing up in Philly in the 70s and 80s, I have to admit I was not exactly the biggest…

Connor Brooke
June 13, 2014

Coke Kills the Press Release for Brand Storytelling — Should You?

If ever there was a mature industry, cola drinks would have to be it, right? After all, whatever market…

Jay Leonard
April 9, 2014

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