Tag Archive: #cmos

Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well

“Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO…

Frank Strong
April 8, 2021
B2B Marketing

How CMOs Can Avoid the 3-Year Tenure Trap

Marketers, you may want to sit down for this: A recent study revealed that CMOs have the shortest tenure…

Jay Leonard
March 28, 2019

The Vanishing Dichotomy Between B2B and B2C Branding

How My Experience As A Decision Maker Formed My B2B Branding World View Before I threw caution to the…

James Spillane
December 13, 2016
BrandViews / Forrester

The Importance Of Market Intelligence For CMOs

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships,…

Jay Leonard
October 16, 2014

Why CMOs Need To Remember They Are Consumers, Too

Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice,…

James Spillane
February 14, 2014
Consumer Marketing

Are Events the Final Frontier for Digitized Marketing?

Marketers have officially arrived when it comes to embracing technology. We have welcomed the digital revolution and amassed enough…

Connor Brooke
September 26, 2013
Digital Marketing

Social Media – Key Marketing Tactic for Staying Competitive

I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva Bailer, who is…

Jay Leonard
July 10, 2013
Social Media

Business Innovation Top Ten Posts of the Week [September 17, 2012]

On Business Innovation site, we are determined to deliver the top blogs, news and featured content on business innovation…

Alan Draper
September 17, 2012

Three Of Four CMOs Say Social Media Impacts Sales

Not long ago I wrote an article on the use of social media among CEOs and how many often…

James Spillane
August 24, 2012
Social Media

Why CMOs Need To Get Real About The Policy Implications Of Big Data

Big data. Just those words alone are enough to send a collective shudder up AND down the spine of…

Connor Brooke
January 24, 2012

Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get…

Connor Brooke
January 6, 2012
Social Media

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