Marketers, you may want to sit down for this: A recent study revealed that CMOs have the shortest tenure…
Marketing
Tag Archive: #cmos
How My Experience As A Decision Maker Formed My B2B Branding World View Before I threw caution to the…
BrandViews / Forrester
For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships,…
Marketing
Note: While this article is written directly toward CMOs, make no mistake about it, CEOs should heed this advice,…
Consumer Marketing
Marketers have officially arrived when it comes to embracing technology. We have welcomed the digital revolution and amassed enough…
Digital Marketing
I recently served on a social media panel at an Executive Sales & Marketing Association meeting with Marva Bailer, who is…
Social Media
On Business Innovation site, we are determined to deliver the top blogs, news and featured content on business innovation…
Strategy
Not long ago I wrote an article on the use of social media among CEOs and how many often…
Social Media
Big data. Just those words alone are enough to send a collective shudder up AND down the spine of…
Marketing
Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get…
Social Media