Tag Archive: #CMO

The Obsession With MarTech Has Gotten Out of Hand

Wouldn’t it be amazing if every customer behaviour could be neatly converted into a metric and tracked, if each…

Jason Ball
October 13, 2021
B2B Marketing

Here’s What to Do If Your Marketing Budget Has Plummeted

If your marketing budget is looking paltry, you’re not alone. Budgets have fallen to their lowest level in recent…

Jason Ball
August 23, 2021
B2B Marketing

Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well

“Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO…

Frank Strong
April 8, 2021
B2B Marketing

Keeping Score: The Executive Dashboard

An executive dashboard is a simple one-page understanding between you and your executive team of marketing’s value and contribution.…

Engelina Jaspers
January 31, 2021

How CMOs Can Serve the New Generation Consumers

If there’s something that 2020 has taught us, it’s that consumers can change the way they interact with brands…

Rakesh Soni
January 6, 2021
Consumer Marketing

Email Marketing Automation & Boosted Productivity with Validation Tools

Are you ready to take a step forward? Email marketing automation can help you do it faster. Even though…

Jay Leonard
July 26, 2019
Email Marketing

How Content Strategy is Changing + Resources To Guide Your Success

If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that…

Alan Draper
May 23, 2019

How CMOs Can Avoid the 3-Year Tenure Trap

Marketers, you may want to sit down for this: A recent study revealed that CMOs have the shortest tenure…

Jay Leonard
March 28, 2019

10 Steps to Create an Effective Digital Public Relations Presence

Research from an online newsroom survey, conducted this year, showed that journalists expect organizations to have an up-to-date, multimedia…

Jay Leonard
February 20, 2019
Public Relations

Show Your Online Newsroom Some LOVE This Valentine’s Day

While Valentine’s Day certainly gives us time to recognize those people that we truly love, it also provides us…

Alan Draper
February 14, 2019
Public Relations

How to Avoid the Most Common B2B Marketing Mistake

B2B marketing has evolved and continues to do so at such a rapid pace. Brands are getting extraordinary opportunities…

Connor Brooke
November 5, 2018
B2B Marketing

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