“Clients buy for emotional reasons, and they justify with logic.” Think about the above statement for a moment. Remember…
Customer Experience
Tag Archive: #client relationship
What does it mean to be a successful account manager? Being a relatively new account manager myself, that is…
Customer Experience
You’re on a road trip and as night falls you start to look for a place to sleep. You…
Sales Management
Set goals – one of the easiest ways to measure success is by setting and completing goals. Goals give…
Sales Management
You might wonder who has the courage to actually fire a client in these uncertain economic times. The answer…
Leadership
Business is ultimately about relationships, and deeper relationships result in a higher lifetime value of the customer (LTV). Over…
Customer Experience
LinkedIn just isn’t that complicated. Oh, sure, its evolved from an online resume to a content platform and there’s…
LinkedIn
Internet marketing, social media and the integration of technology with daily life experiences have all altered the way that…
Branding
In my various engagements as a freelance writer and marketing communications consultant, I often find myself working with the…
B2B Marketing
Content marketing can accelerate the client relationship-building process. The easiest client to “get” is the one you already have.…
Content Marketing