Tag Archive: #chief marketing officer

Marketers, you may want to sit down for this: A recent study revealed that CMOs have the shortest tenure…

Global beverage brand Coca-Cola recently announced its decision to replace CMO Marcos de Quinto, who was with the company…

As CMOs, we often speak of the discord between the sales and marketing organizations. “If you walk into a…

What do you get when you interview hundreds of CMOs over 5 years? The elements that make a great…

When I was in school, SMART boards were in every classroom. But how Smart Technologies penetrate the market? What…

As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom…

It has been called the most dangerous title in business and many pundits have suggested it does not work…

As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed…

Real-time marketing has been surfacing a lot in my morning readings, so I wanted to write about how you…

These days, advertising campaigns that do not feature their own hashtags seem outmoded, as audiences increasingly expect an interactive…