Tag Archive: #campaigns

4 Fatal Errors That Destroy Marketing Campaigns

Launching a marketing campaign is one of the most exciting experiences that an entrepreneur will ever encounter. Regardless if…

DeJuan Wright
September 6, 2021

How Brand Narrative Has Evolved Globally During COVID-19 and the Way Forward

Past couple of months during this COVID-19 outbreak, the world has seen an unprecedented shift in the way people…

Prerna Katyal
May 13, 2020

5 Mistakes Hurting Content Marketing

Several decades before people started making money off of online content Bill Gates proclaimed that content would be king…

Jay Leonard
April 7, 2017
Content Marketing

How to Deliver Experiences That Strike a Chord [Infographic]

Brands that master cross-channel personalization now have the power to create consistent customer experiences and foster deeper “experience loyalty”…

James Spillane
December 13, 2016

SAINT Myth No. 1: Classification Reports Always Mean What They Say

Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off…

Jay Leonard
July 25, 2016
Online Marketing

Anyone Can Do Marketing – It’s Just Smoke, Mirrors and a Little Luck

The typical marketing expert has heard this phrase, or something like it, more than once in their career. The…

Alan Draper
April 12, 2016

11 Ways to Score with SMS Marketing (Infographic)

Did you know that even national sports teams use SMS marketing to keep fans engaged? Think about it. The…

Jay Leonard
May 29, 2015

4 Landing Page Elements Primed for A/B Testing

Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry,…

Connor Brooke
March 13, 2015
Online Marketing

5 Key Questions to Ask Before Launching a Social Media Campaign

The end of 2014 is rapidly approaching and the start of a new year can mean big changes for…

Connor Brooke
January 13, 2015
Social Media

Brand Ambassador Activation Process

Having active brand ambassadors is critical to your program’s success. You want them to begin adding value to your…

Jay Leonard
November 4, 2014
Digital Marketing

4 Keyword Groups You Should Include In Your AdWords Campaign

Shoppers use different search queries when looking for products or services. For example, when looking for a Vancouver store…

Connor Brooke
July 30, 2014
Online Marketing

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