Tag Archive: #buyer persona

Understanding Your Target Customer: Creating a Customer Profile

Whether selling through traditional avenues or eCommerce platforms, marketers must first understand which individuals are most likely to purchase…

Polina Zakaryan
November 22, 2021
Digital Marketing

Content Marketing is Still an Essential B2C Growth Tool

Social media marketing has seemed to overshadow the broader aspect of content marketing in the past couple of years.…

Hassan Mansoor
July 1, 2020
Content Marketing

How to Start Hitting Your Sales Goals Every Time

I used to work for Blockbuster Video (that dates me a bit, I know) and working there was great…

Jeff Baker
February 26, 2020
Sales Management

5 Elements of a Strong Buyer Persona

Despite the continued rise in content marketing, it’s surprising to discover how many B2B marketers don’t use buyer personas…

Connor Brooke
August 28, 2017
B2B Marketing

Implementing B2B Content Marketing – A Proven 7 Step Approach

B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose…

Connor Brooke
July 1, 2017
B2B Marketing

B2B vs B2C Content Marketing: What You need To Know

Content marketing is the basis of an Inbound Marketing strategy and is one of the key determinants of your…

James Spillane
June 9, 2017
Content Marketing

Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s…

James Spillane
June 10, 2016
Digital Marketing

How to Develop Rockstar B2B Buyer Personas

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer…

Alan Draper
April 14, 2016
B2B Marketing

How to Create a Buyer Persona and Generate Qualified Leads

You’re reading this because the content is designed around making you a better marketer and giving you the tools…

Alan Draper
February 8, 2016
Inbound Marketing

The Tested Hack For Creating Buyer Personas

“Out of 50,000 MUVs, the Primary Conversion is an impressive 27.3%, but the Secondary Conversion is just 14.6%.“ Change…

Connor Brooke
January 21, 2016
Digital Marketing

Why Buyer Personas Are Crucial To Inbound Marketing Success

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about…

Connor Brooke
September 11, 2015
Inbound Marketing

Stay Informed, Sign Up for Our Exclusive Newsletter!

By signing up you agree that you have read our privacy policy.
You’re now signed up!