The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole…
Branding
Tag Archive: #business to business marketing communications agency
Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it.…
B2B Marketing
A recent study revealed that while 91% of business to business marketers are using Twitter as part of their…
Twitter
Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or…
Social Media
From where I sit it appears a great number of companies need to turn the spotlight on themselves for…
Social Media
According to the 2011 MarketingSherpa B2B Marketing Advanced Practices Handbook, the most effective marketing tactic identified by B2B Marketers…
B2B Marketing