Tag Archive: #business to business marketing communications agency

Content Marketing The #1 Driver Of Leads For B2B Marketers

This past May I wrote an article entitled Why The Value Of Content Is Nothing New. The opening line to…

James Spillane
October 16, 2012
Content Marketing

Why Brand Marketers Need More Brand Ambassadors

The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole…

Jay Leonard
December 22, 2011

Why Business To Business Marketers Need To Win The Zero Moment Of Truth, Too

Back in June I told of The Zero Moment of Truth (ZMOT) and why marketers needed to win it.…

Alan Draper
December 15, 2011
B2B Marketing

Are B2B Marketers Not Using Twitter Correctly?

A recent study revealed that while 91% of business to business marketers are using Twitter as part of their…

James Spillane
December 15, 2011

Chapstick – Another Example Of A Brand Who Doesn’t Get Social Media, No Butts About It

Ho hum, another day, another example of a company or brand exhibiting all the traits of a company or…

Connor Brooke
November 9, 2011
Social Media

When It Comes To Social Media, Companies Need To Look In Before Looking Out

From where I sit it appears a great number of companies need to turn the spotlight on themselves for…

James Spillane
November 4, 2011
Social Media

The Single Most Effective Marketing Tactic For B2B Marketers

According to the 2011 MarketingSherpa B2B Marketing Advanced Practices Handbook, the most effective marketing tactic identified by B2B Marketers…

Jay Leonard
September 1, 2011
B2B Marketing

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