Tag Archive: #broadcast coverage

What is a Satellite Media Tour and Should Your Brand Do it?

A Satellite Media Tour (SMT) is an efficient Public Relation tactic to deliver your story to television, radio or…

Alan Draper
April 16, 2018
Public Relations

The Importance of TV News Monitoring – and How to Do It

Despite the gains of online news, television remains the most popular source for news. Although 16% of Americans now…

Connor Brooke
March 3, 2016
Public Relations

Broadcast Coverage of Booz Allen Surges as Firm Mounts PR Response in Snowden Case

Media attention on Booz Allen Hamilton exploded this week because of the Edward Snowden whistleblowing case. PR professionals will…

James Spillane
June 11, 2013
Public Relations

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