Tag Archive: #branding strategy

Looking For Better Marketing Ideas? Channel Leonardo

Take Leonardo da Vinci. Please. Yup, the guy who painted the Mona Lisa and The Last Supper. He was…

Mark Armstrong
January 13, 2022
Marketing

Why Your Marketing Strategy Needs To Go Beyond Analytics

You hear a lot about analytics these days: how brands need to use “the numbers” to create content and…

Mark Armstrong
September 22, 2021
Marketing

What Brands Can Learn From Baseball’s Greatest Character

Casey Stengel was one of major league baseball’s true eccentrics. He died back in 1975, but he still inspires,…

Mark Armstrong
May 20, 2021
Branding

What to Consider When Rebranding

Are you ready to overhaul your brand? If you’re falling behind competitors or struggling to reach consumers, tweaking your…

Brandon Purdum
May 12, 2020
Branding

4 Rules to Create a Strong Local Branding Strategy

If you have a great business idea and product, having a successful strategy to bring in local customers is…

Connor Brooke
March 1, 2019
Branding

Benefits of Hiring a Marketing Unicorn

The start of a new company is rewarding, exciting, and completely overwhelming. Every new business comes with a host…

Connor Brooke
September 13, 2018
Marketing

3 PR Lessons from the Starbucks Apology

Starbucks has made its way to the top of our news feeds again, but this time it’s not about…

Connor Brooke
May 8, 2018
Public Relations

5 New Businesses That Completely Killed It with Branding

When you’re a new business and no one knows your name, branding is at the top of your list…

Jay Leonard
November 29, 2016
Branding

How Often Should You Refresh Your Brand?

When’s the last time you ordered new business cards? How long have you had the same website layout? Think…

Jay Leonard
January 8, 2016
Branding

The Risks and Benefits of Unbranding Your Brand

The PR and branding team of Thailand tourism board last year had kicked off successfully what the mainstream communications…

Jay Leonard
March 6, 2015
Branding

8 Rules for Brand Sustainability

I remember vividly one friend who is also in the branding industry asking me for my opinion on how to…

Connor Brooke
January 18, 2015
Branding

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