Tag Archive: #brand voice

The NASCAR vs NFL Approach to the BLM Movement: Where Will You Stand?

If there’s one thing that riles up America, it’s sports. Coming in as a close second is change of…

Nicole Kolesnikov
July 21, 2020
Branding

Newsflash: Some Brands Don’t Believe the Customer Is Always Right

I love food. So much, in fact, that in the right setting and given the right circumstance, I will…

Jay Leonard
September 19, 2018
Customer Experience

How to Define Your Brand Voice

3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves…

Jay Leonard
August 18, 2018
Branding

How to Win Customers and Influence People

In the world of marketing and PR we look to influencers in the media and on social channels to…

Alan Draper
November 8, 2016
Branding

How to Develop a Tone of Voice for Your Content Marketing

Before you even start typing you latest social media update, writing your next blog post or plotting a new…

Alan Draper
April 30, 2014
Content Marketing

Email Marketing Identity Crisis? Tips to Stop Your Panic and Find Your Voice

Have you ever read an email and literally laughed-out-loud because the content was that funny? There’s something beautiful about…

Jay Leonard
February 4, 2014
Email Marketing

Content Marketing: Still In The Early Innings.

I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content…

Jay Leonard
July 27, 2012
Content Marketing

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